Data protection

Data protection

Data Protection - Terms and Conditions

Miele on data security issues


Miele does not collect personally identifiable information without your knowledge.

1. Use of personally identifiable information 
Miele will only collect personally identifiable information, such as your name, address, email address, telephone number or fax number, for the purpose for which you provided the data (e.g. to process requests for information or brochures and to process orders). This data is used to provide information and services which are tailored to your requirements and to continually improve the quality of our offering. Your personally identifiable data will only be used within the Miele group and by business partners who are commissioned by us to fulfill your request. Miele will exercise utmost diligence to protect your personal data. Thus, personally identifiable information which is collected while you browse our websites will always comply in full with the legislation which applies in the country in which the website is administered.

2. Technologies 
Miele uses Internet technologies (e.g. cookies, javascript) for the sole purpose of making Internet applications easier to use. In order to improve the attractiveness of our websites, information is retrieved automatically in a limited number of cases (e.g. browser, operating system, click count, average time spent per page). This information is collected in such a manner as not to be personally identifiable.

3. Security 
Miele guarantees to safeguard your personally identifiable information against loss, damage, corruption, manipulation, unauthorised access and unauthorised disclosure. 

4. Hyperlinks to other websites 
Cross-references (so called hyperlinks) on Miele websites may connect to Internet sites run by other companies. Miele cannot accept any responsibility whatsoever for the content of such sites or their data security policies.

5. Data security issues 
If you have any questions regarding Miele's Data Security please do not hesitate to contact our webmaster at info@miele.ae. 

6. Further developments in internet technologies / data security strategy
Further developments in Internet technologies will, of course, impact on our data security strategy. Should there be any need to modify our policy, timely notification of changes will be given on this website.

7. Disclaimer 
Every effort has been made to ensure that the information given is correct. However, due to continuous product improvement, Miele reserves the right to make changes to products and technical data without prior notice.

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/en/com/cybersecurity-5047.htm#highlight=data%20security

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookies

Cookie notice

Miele Appliances AG (Miele Appliances Ltd (Dubai Br.) ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

  1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

  • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • Help us remember products that you have added to your shopping cart or notepad.
  • Show you the quantity of products you have added to your shopping cart or notepad on the website.
  • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

 

  1. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is consent. You can revoke your consent to our processing of your personal data through Google Tag Manager at any time, with effect for the future, by emailing us at info@miele.ae.

 

  1. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is consent. You can revoke your consent to our processing your personal data using technically necessary cookies at any time, with effect for the future, by ceasing your use of our website. .

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 Intershop Commerce Platform

On our website we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.2 Chatbot e-bot7

On our website, we use the Digital Miele Assistant, a so-called chatbot, provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich (“e-bot7”). In order to provide you with our chatbot function, we must use technologies named “Session storage” and “Local storage”, in particular, for technical authentication, restoring the chat history and analytics/quality assurance purposes. Without such technologies, the chatbot service is not useable. These technologies will only be used if you actively request to use the chatbot service. Please find more detailed information to e-bot7 and data processing activities related to the use of the chatbot function in our privacy notice. Further information about e-bot7 GmbH can be found here.

3.3 Further Details

Further details about the essential cookies that we use can be found in the following table:

Name

 

Third Party

 

(Further details are explained above)

 

Purpose

 

(Further details are explained above)

 

Retention Period

 

Ebot7/webchat/env (Session Storage)

e-bot7

 

General: Digital Miele Assistant

 

Specific: Information regarding the Deployment Environment of the chat application

Session

Ebot7/webchat/config (Session Storage)

General: Digital Miele Assistant

 

Specific: Information about the version of the chat application

Session

Chat-jwt (Local Storage)

General: Digital Miele Assistant

Specific: Session Token for technical authentication of the user (anonymized ID)

Unlimited (but the authentication token is invalid after 24 hours)

convId_ (Local Storage)

General: Digital Miele Assistant

Specific: Conversation ID to restore the chat history (anonymous ID)

Unlimited (but the authentication token is invalid after 24 hours)

Eb7UUID: (Local Storage)

General: Digital Miele Assistant

Specific: Analytics ID to track the opening, loading and closing of the chat window (anonymous ID)

Unlimited (but the authentication token is invalid after 24 hours)

ab-<ABTestUUID>

 

Intershop

General: Intershop Commerce Platform necessary cookies

 

Specific: Provides test-group-specific content (also for anonymous users)

 

Session

cookieUse

 

General: Intershop Commerce Platform necessary cookies

 

Specific: Save state of accepted required, statitic and marketing cookies via
Cookie Layer

 

Session

pgid-<site-name>

 

General: Intershop Commerce Platform necessary cookies

 

Specific: Hash of personalization information. Used to cache pages or snippets
for users with same personalization information.

 

Session

SecureSessionID

 

General: Intershop Commerce Platform necessary cookies

 

Specific: Session ID for requests via HTTPS

 

Session

Sid

 

General: Intershop Commerce Platform necessary cookies

 

Specific: Browser session identification. Allow switching http and https.
Allow over login/logout.

 

Session

Userid

 

General: Intershop Commerce Platform necessary cookies

 

Specific: Stores logged in user ID

 

Session

 

  1. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

- Frequency of page visits

- Search Keywords

- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis and/or marketing purposes that are provided and/or used by Google. Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies through the settings at the top of this policy, you can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.1.2 Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.

For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en


4.2 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the following table:

Name

 

Third Party

 

(further details are explained above)

 

Purpose

 

(Further details are explained above)

 

Retention Period

 

 

_ga

 

 

 

 

 

 

 

Google

 

 

 

 

 

 

 

 

 

General: Google Analytics,
 

 

2 years

_gid

 

24 hours

 

_gat

1 minute

 

 

AMP_Token

 

30 seconds to 1 year

_dc_gtm_UA-XXXXXXXX-X

Persistent

_gaexp

General: Google Optimize

Specific: Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in

90 days

 

  1. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook

On our website we use marketing cookie(s) provided and/or used by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found here.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

      5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Google Campaign Manager 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Microsoft

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft").

     5.3.1 Microsoft Ads Remarketing and Conversion Tracking

Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit https://privacy.microsoft.com/en-US/privacystatement and choice.microsoft.com/en/opt-out.

     5.4 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party

(further details above)

Purpose

(further general explanations are above)

Retention Period

_fbp

 

 

Facebook

 

 

 

General: Facebook Marketing

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

90 days

_fbc

General: Facebook Marketing

 

Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads

90 days

fr

General: Facebook Marketing

Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads

90 days

wd

General: Facebook Marketing

Specific: cookie is used to deliver an optimal experience for your device’s screen

7 days

datr

General: Facebook Marketing

Specific: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user

2 years

 

 

 

 

 

 

 

 

Google

 

 

 

 

 

 

 

 

General: Google Ads", "Google Remarketing Function", "Google Conversion Tracking" and/or "Other Google Marketing Platform services (Google Campaign Manager 360)"

 

 

 

 

 

 


 

 

2 years

24 hours

 

1 minute

 

 

30 seconds to 1 year

 

_gac_<UA-XXXXXXXX-X>

90 days

_gcl_au

90 days

_gat_UA-XXXXXXXX-X

1 minute

_gcl_aw

Persistent

_sm_au_c

 

Persistent

 

_opt_awcid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awmid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awgid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awkid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_utmc

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

Doubleclick_spotlight

General: Other Google Marketing Platform services (Google Campaign Manager 360)

Specific: Tags for analyzing advertising and learning which ads, campaigns or products generate the best sales.

540 days

Doubleclick

540 days

MUID

Microsoft

 

 

 

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

365 days

MUIDB

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

390 days

_uestsid

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to gather information on how visitors are using our website

30 minutes

 

6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.ae.