Miele-Logo

The Miele company
Awards
 

Development and improvement has always been the basis for Miele's entrepreneurial activities. Numerous awards and prizes prove that this strategy works well.

It is always particularly satisfying to be rated highly by consumers. Repeatedly, Miele has been awarded the "Most trusted brand" by Readers Digest readers, and Miele customer service was given first place by Kundenmonitor Deutschland. These honours reflect customers' trust in Miele.
Year   Award   Logo   Category
2010   best brands     Economic market success and the brand
once again attract awards. Miele is
named as the "Best sustainable brand"
(5th position) 
             
    Superbrands     Independent, worldwide organisation
Superbrands commends Miele again for
its branding excellence
             
    Reader´s Digest "Pegasus Award"     This year, too, Miele is nominated most
trustworthy brand in the domestic
appliance industry in 16 European
countries
             
2009   Kundenmonitor
(Customer Monitor)
    2009 sees Miele Service commended
once again for service excellence
             
    Reader´s Digest "Pegasus Award"     In the domestic appliance sector, Miele
is voted must trusted brand
             
    Family entrepreneur of 2009     For the first time, an expert jury awards
the two proprietor families a prize for
their exemplary style of management
             
  best brands      

'Best product brand'
'Best corporate brand' (Top 3)

             

2008

 

Reader´s Digest "Pegasus Award"

 

 

  Most trusted brand in Europe in the "Domestic and Kitchen Appliances" category
             
    best brands       'Best product brand' (Top 5)
'Best corporate brand' (Top 5)
             
   


Manager Magazin
"Image Profile" (study)

 


 
IMAGE PROFILE 2008
"Product quality" (Top 5)
             
2007  

best brands

   

'Best corporate brand in Germany 2007'

             
2006   Reader´s Digest "Pegasus Award"     Most trusted brand in Europe in the "Domestic and Kitchen Appliances" category
             
2005   Reader´s Digest "Pegasus Award"     Most trusted brand in Europe in the "Domestic and Kitchen Appliances" category
             
  Ei des Columbus     Miele honeycomb drum
             
  Stiftung Warentest test winner     W 2241 WPS washing machine
             
2004   Best customer service     Miele Service Germany
             
  Design prize Baden-Württemberg     Miele@home Info Control
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